Qualitative Data Analysis with AI and QInsights

Monthly live sessions where we walk through real workflows: from raw transcripts to clear, validated insights.

Live demo of QInsights in every session

A case study that mirrors real research work

Join live to ask questions, or sign up to receive the recording.

Upcoming Webinars

Explore the full series and pick the sessions that match your work.

June 5, 2026

AI for Qualitative Data Analysis: What Works, What Fails, and How to Stay in Control

Noon (12:00 -13:00 CEST) • Qual at Depth — Not Qual at Scale


Many researchers are experimenting with AI tools such as ChatGPT, Claude, Gemini, or NotebookLM. The results can be impressive, but also raise important questions: Can AI be trusted with qualitative data? What happens to confidential material? How do we deal with hallucinations? And how can we make sure that analysis remains grounded in the actual data?

In this live webinar, we will look at how AI can support qualitative data analysis in a responsible and methodologically sound way. We will discuss common concerns around data security, hallucination, traceability, and the limitations of general-purpose AI tools.

You will also see how QInsights was designed specifically for qualitative analysis: not as a one-click replacement for the researcher, but as an AI-supported workspace where findings remain linked to the source material and the researcher stays in control.

The session includes a short conceptual introduction, a practical demonstration, and time for questions.

For researchers who want to learn about QInsights and be inspired about different types of data that can be analysed.

June 18, 2026

AI for Qualitative Data Analysis: What Works, What Fails, and How to Stay in Control

14:00 - 15:00 CEST • Qual at Depth — Not Qual at Scale


Many researchers are experimenting with AI tools such as ChatGPT, Claude, Gemini, or NotebookLM. The results can be impressive, but also raise important questions: Can AI be trusted with qualitative data? What happens to confidential material? How do we deal with hallucinations? And how can we make sure that analysis remains grounded in the actual data?

In this live webinar, we will look at how AI can support qualitative data analysis in a responsible and methodologically sound way. We will discuss common concerns around data security, hallucination, traceability, and the limitations of general-purpose AI tools.

You will also see how QInsights was designed specifically for qualitative analysis: not as a one-click replacement for the researcher, but as an AI-supported workspace where findings remain linked to the source material and the researcher stays in control.

The session includes a short conceptual introduction, a practical demonstration, and time for questions.

For researchers who want to learn about QInsights and be inspired about different types of data that can be analysed.

Past Webinars

Missed a session? Watch previous QInsights webinars anytime. Each replay includes the full walkthrough and the case study.

February 12, 2026

From Raw Interviews to Clear Storylines


Learn how QInsights helps move from raw transcripts to clear storylines: how perspectives connect and where differences matter.

Speaker Dr. Susanne Friese

Format Live demo + case study

Duration ~60 min


March 31, 2026

Making Sense of Open-Ended Responses


See how QInsights brings clarity to open-ended responses by organizing viewpoints, detecting contradictions, and surfacing the most relevant insights.

Speaker Dr. Susanne Friese

Format Live demo + case study

Duration ~60 min


December 9, 2025

What’s New: Celebrating the Version 1.5 Release


Live demo + case study: tension points, shared views, and nuance at scale.

Speaker Dr. Susanne Friese

Format Live demo + case study

Duration ~60 min


January 13, 2026

How Public Debates Take Shape on Social Media


Live demo + case study: see how tension points and shared views emerge without flattening nuance.

Speaker Dr. Susanne Friese

Format Live demo + case study

Duration ~60 min


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